About SFA

MR reporting software is essential for modern pharma operations. Where it was once difficult to track the daily status of MRs, our SFA delivers complete visibility — from doctor calls to sample distribution and expenses. The system helps organizations monitor performance in real-time and take faster, data-driven decisions.

Why SFA?

• User Friendly Interface
• Savings in postage & admin costs
• Efficient & timely management
• Analysis of MR effort vs orders
• Considerable saving of time in data processing
• Efficient monitoring and control of field activities
• Paperless – no data collection on paper first
• Targeted marketing through systematic doctor identification

Key Features

• Android mobile app with GPS tracking
• Doctor/chemist visit tracking with map route display
• Offline-capable mobile app with auto sync
• E-Detailing to reduce printing costs for visual aids
• DCR submission anytime, anywhere
• Expense management, Chemist POB, Stockist visits
• Automatic expense & sales reports
• Approval management for DCRs, expenses & leaves
• Internal mailing system (no email ID required)
• Doctor & chemist visit analytics with graphs
• Bulk SMS to field staff, doctors, chemists, stockists
• Personalized URL & client logo branding

Business Impact

Our SFA helps forecast revenues accurately, track leads, and provide customizable reports for sales performance. By converting field activity into structured, actionable data, you can design strategies that grow revenue and market share.

MobileSFA boosts field presence — enabling real-time reporting of activities, customer visits, and product demand (POB).

Technology Used

1. Web Platform — LAMP (PHP/MySQL)

• Languages: PHP, JavaScript
• Framework: CodeIgniter
• Tech: AJAX, jQuery, Angular
• Database: MySQL
• OS: Linux

2. Android Mobile Application (GPS-enabled)

• Tour planning & activity entry with GPS tracking
• Automatic expense calculation
• Daily Call Reports
• Doctor-wise sales analytics
• Offline capture with secure sync

Conclusion

Adequate Solutions' SFA delivers the visibility, control, and analytics required for modern pharma marketing. It reduces manual work, improves field productivity, and enables smarter decision-making — all while lowering costs.